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Valley Center Lilac Foods stocked and open for business


December 12, 2013
Just in time for the holidays, Lilac Foods will be celebrating its grand opening on Dec. 18. The new grocery store in the Harvest Farms shopping center has been the source of great anticipation over the last year, and now the doors are finally open.

"From A to Z, we'll have everything," said Tom Jabro, one of the managers of Lilac Foods. Jabro, a veteran of the supermarket business since 1967, has long dreamed of setting up a full-service grocery store in Valley Center.

"We were looking all around for the community because there is always a need," he said. One day he and his wife, Linda, were driving along Lilac Road when they realized the Harvest Farms shopping center would be the perfect location for the store. Lilac Foods will truly be a family-operated business with Tom's son Matthew, a Valley Center resident for eight years, managing the store as well.

Jabro hopes to provide Valley Center residents with a one-stop shop for all their grocery and household needs so people won't have to drive down the hill to Escondido as often. He also promises reasonable prices.

"We can bring a lot of prices down, nobody can beat us," he said. Wholesale supplier Unified Grocers will be supplying much of the inventory at Lilac Foods, which Jabro is very excited about. "They've set me up at Albertson's prices," he said. There is also an extensive meat counter, supplied by Harvest Meat Company, with butchers on hand to provide any cut or marinade customers ask for.

According to Jabro, 50 percent of the store's produce will be certified organic, supplied by Coast Citrus. He is also looking to offer fresh fruits and vegetables from Valley Center growers as much as possible.

All coupons will be honored at Lilac Foods, as long as they have not expired, says Jabro.

The grand opening itself will feature free tastings, discounted items, and additional vendors on-site such as Monster and AmeriGas to lead raffle drawings and other giveaways. Soda, wine, and beer will be on sale at reduced rates for the holidays.

Jabro and his family currently run two other markets in addition to Lilac Foods, one in Southeast San Diego and one in Vista. Matthew Jabro has been running the nearby recycling center, also in the Harvest Farms shopping area, and he hopes to start offering delivery service from Lilac Foods to HideAway Lake Mobile Estates in the coming weeks.

In addition to Lilac Foods, there are several other new businesses going in adjacent to the grocery store. Yogurt Zone, Raga's Fitness, and The Smoker's Choice are a few of their new neighbors, as well as a hair and nail salon and a possible mailbox room. Jabro is also in talks with Subway about possibly filling one of the remaining empty offices.

The brand new 185 car parking lot is another point of pride for Jabro, who made it a priority to include three entrances to the lot with stop signs posted at each. "It's for all the people to get in and out without a problem," said Jabro.

He hopes someday to add a gas station to the site as well.

Lilac Foods is located at 28960 Lilac Road and is open from 8 a.m. to 9 p.m., Mondays through Saturdays, and 8 a.m. to 6 p.m. on Sundays.

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