Tuesday, September 23, 2014 • 01:31
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Paint the town purple for cancer awareness



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April 30, 2014
Purple is the color and cancer awareness is the aim for the upcoming "Paint the Town Purple" event.

The day will take place on May 31 along the Heritage Trail in Valley Center. Participants will meet at 10 a.m. at Armstrong Feed, then tie ribbons along the trail ending at the Community Center for a Relay Rally. Committee teams and the community are invited to participate.

"I want everyone to paint the town purple," said Sharon Briscoe, Community Marketing Chair for Relay For Life Valley Center. "We will tie purple ribbons on the Heritage Trail for the third year in a row."

Briscoe encourages everyone to tie purple ribbons on business signs and mailboxes to show support in the effort in raising money to help find a cure for cancer.

Why is the color purple being used?

"The American Cancer Society Relay For Life events reflect hope and the color purple was chosen to represent this," said Briscoe. "Many communities throughout our country light up their city hall and other prominent buildings with purple lights. Since our lovely town of Valley Center does not have a central type building, my thought three years ago was why not tie purple ribbons on our Heritage Trail. Many businesses in Valley Center tied purple ribbons on their signs. Residents tied purple ribbons on their mailboxes. People were calling the paper wanting to know what the purple ribbons were all about. So, I challenge everyone to help turn our town purple."

Thousands of volunteers for the American Cancer Society are helping save more than 400 lives each day. The Relay For Life movement educates individuals on reducing cancer risk, honors cancer survivors, and offers the opportunity to raise dollars to help find a cure to end cancer.

This year, the goal of the Valley Center Relay For Life is to raise $100,000. In 2013, the Relay raised over $85,000. There are community events that teams will be participating in to reach the committee's goal.

A fundraising day for Relay For Life took place at the Hidden Valley Obedience Club in Escondido on April 19. The morning began with a pancake breakfast followed by the first annual yard sale. The teams participating in the event were: Fighting For Friends, Lettuce Make A Difference, Paws For The Cause, PT Cruisers, and Sassy walkers. The event was well attended and received support from Valley Center and Escondido.

On April 26, purple ribbons were sold at the Country Flea Market at Bates Nut Farm.

As a volunteer for the American Cancer Society, Briscoe feels the need to make a difference by encouraging others to get involved.

"I don't want anyone in my family to ever have to hear the words 'you have cancer,'" Briscoe said. "I believe in educating and creating awareness about the American Cancer Society. We are fundraising for research and we are also fundraising to provide programs and services."

To support the effort in raising dollars to help find a cure please contact relayforlife.org/valleycenter. To make a donation, join a team, or for more information on Relay For Life Valley Center, please visit sbriscoerelay@hotmail.com.

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