Pointed Roof Deli to celebrate a great first year
October 01, 2013Debra and Rob Robinson had never worked in the food industry their entire lives. They had always dreamed of opening their own restaurant, but they never thought that would come true until they saw the for-lease sign on a 700-square feet space off Old Castle Road.
"I said: 'Oh my gosh,' this is our opportunity," said Debra. The fantasy quickly became a reality. Nine months later, after moving in and renovating the property with the help of family and friends, the Robinsons opened the doors to The Pointed Roof Delicatessen on Oct. 3, 2012.
The family-owned business includes (left to right) Jesus Lopez, Tabatha Avery, Debra Robinson and Rob Robinson. Photo by Michael Crane / Valley Roadrunner
"It's just been a whirlwind ever since," said Debra. In the last year they have perfected their menu, learned how to be more efficient, and become an integral part of the local dining scene. "Now we feel like we can handle anything," said Debra.
The Pointed Roof Deli will be hosting a 1-year anniversary weekend event on Nov. 2 and 3 to show their gratitude for all the support from the community. In addition to their full menu, they will be grilling carne asada tortas outside and dishing out free samples all-weekend long.
"We're going to have some entertainment, fun for the kids, face-painters, that kind of thing," said Debra. The all-ages event will also feature live music and special giveaways, such as gift cards and t-shirts.
Debra and Rob, Valley Center residents since 2001, are the co-owners of the Pointed Roof, but the family connection doesn't end there. The six other people who work at the Pointed Roof are either related to the Robinsons or close family friends.
"It's all one big extended family," said Debra. Opening the deli has certainly offered them the opportunity to become closer as a family, but the Robinsons have also come to treasure their relationships with their customers.
"For the first 12 years that we lived here in Valley Center, we had no connection to the community at all," said Debra. "We didn't know anyone. We didn't have children in school. We didn't belong to any organizations. I was basically coming home to sleep and go back to work the next day.
"Since we have opened this place we have met so many wonderful people. We have many new friends that we know on a first-name basis. We know a lot about them. It's just great. Everyone has been so supportive and friendly — they refer people to us. They really want to see us succeed."
With the motto of "Fresh, Local, Friendly," the Pointed Roof strives to provide quality ingredients from nearby suppliers. The Boar's Head Provision Company provides most of the cheeses and meats, local bakers in Escondido and San Marcos supply the bread, and the basil, chives, and onions are grown in their own garden in front of the deli.
"All their stuff is fresh," said Julie Ann Michaells, Valley Center resident and regular customer at the deli. "They have such unique choices."
The most popular item on the menu is definitely the Farmers Market sandwich, made with roast turkey, bacon, avocado, tomato, and herb cream cheese on squaw bread. The herb cream cheese is made fresh every morning with the basil and chives from their garden. In just a year, the Pointed Roof has already sold more than 3,000 Farmers Markets.
Their homemade soups have also been big hits, such as the Cheesy Chicken Enchilada or the Split Pea with Ham. Since opening the deli, the Robinsons have shifted to making more and more of their soups and sides themselves rather than ordering them pre-made.
"They don't have any preservatives or things you can't pronounce in them," said Debra. Their famous potato salad is one delicious example of the quality of their freshly-prepared sides.
"I think it's pretty much the tastiest thing we make, as a side," said Rob.
In addition to their dine-in menu, the Pointed Roof has begun catering and delivery services recently. They catered for Gourdstock at Bates Nut Farm, and they have been delivering to the Welk Resort, local growers, and VCPUSD schools.
"People are thrilled with that, because out here you don't get delivery," said Debra.
The Pointed Roof will also have a booth at the 2nd Annual Block Party this Saturday at the V.C. Community Hall. They will be serving a limited menu, including their new Bacon Ranch Chicken Salad on Croissant, as well as giving out samples of their potato salad.
It has certainly been a groundbreaking year for the Robinsons, and in that short time the Pointed Roof has already become a favorite in the area. Whether you are a regular customer or have always wanted to stop in but have never had the chance, be sure and mark your calendars for the anniversary event over the first weekend in November.
"We want it to be an anniversary celebration, but really it's a customer celebration, because that's what it's all about," said Debra. The Robinsons are so appreciative for the warmth they have encountered since opening the deli. "It makes it so much easier to come to work."
The anniversary event will take place at their location at 8751 Old Castle Road on Nov. 2 from 8:30 a.m. to 5 p.m., and Nov. 3 from 9 a.m. to 3 p.m.