|Introducing Micro Content
There is one law in the media industries today from which all others derive: Attention is the currency of our culture. With attention, you can move markets. Without it, you blip and fade -- at best.
Brands Rise as Media Companies
It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy...