Tuesday, September 02, 2014 09:27
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The 5 Most Common Digital Marketing Strategies
In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels. According to global...
How Do You Bring About Real Time Strategic Change?
Jake Jacobs has been curious about why some organizations work and others don't since he began his consulting practice nearly 30 years ago. His pioneering work and lessons learned in the field of Large Group Interventions are captured in his classic book, "Real Time Strategic Change: How to Involve an Entire Organization in Fast and...
I Got You Covered: Ensuring Your Business Has Insurance When You Need It
Just in the last few years, there's been Hurricane Sandy thundering up the East Coast and causing more than $8 billion in damage to businesses just in New Jersey alone. On the other coast in California, the drought this year has racked up more than $2 billion in losses and cost thousands of job.
5 Business Lessons I Learned in a Foxhole (Literally)
The above photo was taken near Sangin in Afghanistan's Helmand Valley in 2008. The author is on the far left.Six years ago in Afghanistan my sniper team ran a three day mission to observe a tier-1 IED site (military-speak for a place with a high likelihood of having a roadside bomb emplaced at it). The hope was to take out the Taliban insurgent...
Want To Be Invited Into You? A Pre-Labor Day Meditation
Labor Day is one of those highlighted high points of the year. The end of summer, the beginning of school, shorter days with slight weather changes branded with BBQs and celebrations and sometimes, leftover fireworks from the Fourth Of July. Mostly, this time of the year is a liminal space between here and there, then and now and you and me....
Economic Forces Are Mightier Than the Sword
There is no question that the world is in turmoil. Every day we are bombarded with depressing news that ranges from disturbing to shocking. This endless repetition in the headlines is reminiscent of the movie "Groundhog Day." The amazing thing we learn from history is that there are no rules.
How to Redefine Your Marketing Strategy in Today's Tech Drenched World
"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history.The origins can be traced back to Greek mythology and culturally juxtaposed by Emelio Estevez in the flick, "Young Guns" from the late 80′s.Regardless of the cultural reference points, this quote should be a powerful reminder for any...
Why Finding The Perfect Business Mentor is Like Hitting the Jackpot
"What is a teacher? I'll tell you: it isn't someone who teaches something, but someone who inspires the student to give of her best in order to discover what she already knows." -- Paulo Coehlo, The Witch of PortebelloIf you're an entrepreneur with dreams of making it big, the smartest move you can make is finding a mentor. Obtaining the right...
Train Your Brain to Thrive From 9 to 5
The majority of employers throughout the world are "strongly committed to creating a workplace culture of health" and are investing in programs to achieve these goals, according to Buck Consultants at Xerox, describing their newly released survey, "Working Well: A Global Survey of Health Promotion and Workplace Wellness Strategies." That's...
Are You Driving Your Data? Or Is Your Data Driving You?
In business, politics and philanthropy, being data-driven has become a point of pride.Leaders parade decision-making as rational and strategic because they "have the numbers" to support it. The tech revolution with its miraculous information-processing seems to support the idea of data as king.But any software engineer can tell you that...
New Clean Energy Jobs Report Something to Celebrate This Labor Day
Here's something to celebrate this Labor Day weekend: The continued growth of clean energy jobs in America.Environmental Entrepreneurs' (E2's) just-released quarterly jobs report shows that the number of new clean energy and clean transportation jobs announced in the second quarter of this year doubled from the previous quarter.More than 12,500...
Has the Consumer Finally Defeated the Worker?
The tide of the battle that has been playing out for nearly two centuries between the economy and politics, between market forces and democracy, between capitalism and the state, is now turning decisively in favor of the market.
1.5 Million Opportunities to Strengthen Your Business
When it comes to addressing veteran unemployment, I have experienced both sides of the coin. I know what it is like to trade the structure and familiarity of the military lifestyle for the uncertainty of the civilian workforce. I also know what it is like to recruit, hire, and train new employees -- a transition process with its own challenges...
Leaders: Legal, Ethical or Right?
Do you remember playing games as a child when you made up the rules as you went along? Those rules that evolved on such short-notice often proved to be a source of contention!Likewise, for leaders at work. When people decide to disregard their moral compass as the official business handbook, they begin to make up the rules as they go. Anything...
Top 3 Mistakes Newbie Entrepreneurs Make and Their Solutions
In the current entrepreneurship boom we are experiencing nowadays, it is quite common that novice business owners -- as well as those with more experience -- make very frequent mistakes due to a lack of legal counseling and experience.The top three legal mistakes entrepreneurs usually make are: 1. Not registering the company from the beginning:...
From Crane Operator to Artist: How a Homeless Man Is Transforming His Life
As my mailbox becomes inundated with flyers advertising extravagant Labor Day sales, I can't help but think about all of the people who became unemployed in the recession. How have their lives transformed over the last six years? Where are they now? Meet Scott Benner. He has a striking resemblance to Santa. His curly white beard and level of...
5 Reasons You Should Keep Pushing Past Your Doubts
For some insane reason, many people believe that entrepreneurs have life all figured out. That we are happy go lucky all of the time and our business is full of rainbows that pop out magical Skittles. They seem to think that we don't know what it's like to doubt ourselves. They believe we don't understand that feeling of not knowing which...
How do you Define a Social Business?
Let's define a social business and how it is evolving. It's not just "being social" with your customers (having social profiles where you know they hang out); it's about being more connected in your business processes as well. Stop thinking in terms of silos of information and people, and start thinking about ways to connect everyone.For...
The Business of Business Culture: Shift From Blame to Brave
Sometimes client work runs counter to your established company principles. After successfully working with a client for many months, one of my employees came to me seeking advice on how to handle a peculiar situation. Essentially, the client lead wanted us to conduct a user research project using the wrong strategy. We knew this strategy was...
Market Basket Drama Ends As Deal Reached To Sell New England Supermarket Chain To Former CEO
BOSTON (AP) — As Arthur T. Demoulas made a triumphant return Thursday to lead the Market Basket supermarket chain, it was the words of his employees that summed up their fierce loyalty to him that led to a remarkable workers' revolt that nearly crippled the New England chain but eventually put him back on top."We did it for you!" one employee...
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