Source: Valley Roadrunner

New owners plan improvements for Woods Valley Golf Club
Saturday’s Tee It Up For Toys Tournament to benefit Operation Homefront

by Dan Kidder

December 12, 2013

When news broke in October that the San Pasqual Tribe had purchased the Woods Valley Golf Club, many in the community wondered what it meant for Valley Center’s local golf course.

This week, Mike Contreras, the president of the tribe’s Economic Development Agency, joined Woods Valley golf pro Jonathan Fleming to discuss the tribe’s plans for the golf course, including this weekend’s inaugural tournament.

“Our goal is to take a business entity that had a lot of problems and turn it into a successful enterprise,” Contraras said. “We’re contributing jobs to the local economy and we want to be self-sufficient. We want to let the community know that we’re not just about the gaming enterprise. A lot of us live here and grew up here, so we want to make it successful for the community.”

“I was born and raised in Valley Center, so I know how important the local connections in this community are,” Fleming added. “We want to do all we can to maintain that local feel while improving the course. There are very few public golf courses out there that are getting better every day, and in my experience so far, that’s what’s happening here. There are always positive changes happening and I’m excited to see what’s next.”

The latest development to the plans for the golf course is the tribe’s hiring of a management company, JC Resorts (www.jcresorts.com), to help manage the course.

“Our plan is to put a little money into this course because we want to be one of the top golf courses in San Diego,” Contreras said. “We’re learning the business of running a golf course as we go, but we’re excited to work in such a positive environment.”

With the management of the course in good hands, Contreras said that golfers at Woods Valley will start to see the improvements right away.

“We’re learning how important it is for a golfer to have good equipment on a well-maintained course,” said Contreras. “So we’re bringing in a fleet of new golf carts and we’re making a lot of repairs to the course. We want to get all seven of the waterfalls operational; only three are operating right now. We’re working with the water district, and Wynn is coming in to build 75 new homes as well. We’re making improvements to the existing clubhouse, but within two years, the plan is to have a brand new clubhouse in place. And golfers can expect to see a more professional atmosphere, a cleaner course, and a course that’s in better condition. It’s a lot different than gaming, but there’s a lot of great stuff happening.”

“We have our men’s club going and we’d like to see that grow to include more local golfers,” Fleming added. “We’re going to be able to have competitions against other JC golf courses, and we want to bring in as many tournaments as we can, including a monthly charity event. We also have our junior clinics and our ladies’ night out, as well as some plans to do more with children’s programs to help teach kids about the game. We want to be more involved in the community, and I think these positive changes benefit everybody involved.”

The first event for the golf course under the new ownership is the Tee It Up For Toys Tournament, which takes place this Saturday at 10 a.m.

The tournament is not only an excuse for a fun day of golf, but participants are also asked to bring a new or unopened toy, or a gift card, to donate to Operation Homefront, an organization that supports military families.

It’s not too late to sign up for the tournament, but spots are filling up fast. Contact Jonathan Fleming at 760-751-3007 or jfleming@woodsvalleygolfclub.com to register or to get more information.