Source: Valley Roadrunner

Harrah’s changes name, drops Rincon

Staff Writer

March 20, 2014

Harrah’s Rincon Casino and Resort has officially changed its name to Harrah’s Resort Southern California. No longer referencing the Rincon Reservation, the resort’s new name will be a measure toward marketing the property more widely.

“This was a business decision made by the full council,” said Bo Mazzetti, chairman of the Rincon Board of Luiseno Indians. “If we’re going to do what we set out to do which is to be a world-class facility and attract people from Russia, China, the United States, you have to have something that people will understand. How many people are familiar with Valley Center or Rincon?”

After completion of the $160 million expansion, Harrah’s will be the largest American Indian casino resort in California. When the 403-room hotel tower is unveiled, the 1,065-room resort will be the fourth largest hotel property in the county. In addition to the resort’s existing 100 suites, the 21-story tower features 52 brand new suites. Included in the expansion is a 53,000-square foot entertainment venue accommodating up to 2,200 in concert-style seating.

“It’s part of the resort’s effort to expand its customer base and better market itself as a destination not only for leisure traveling but also for smaller conventions and meetings,” said Janet Beronio general manager and regional president of the resort. “We draw a lot of customers from Southern California counties and we have national customers as well. As that continued to grow, those discussions about the master plan continued to evolve to the point that now is the time to move forward.”

Nestled in a canyon, the all-season AAA Four Diamond Award-Winning resort features 21 poolside cabanas, Southern California’s only swim-up bar and a 400-foot Lazy River.

The expansive casino offers a premiere gaming floor in addition to unique dining experiences. Harrah’s has recently welcomed Starbucks as well as the new arrival Corked, a wine and craft beer bar. Scheduled to open in April is Spiked, a new cocktail ultra-lounge. Besides the grab-and-go food option, there will be the return of the famous Pink’s Hot Dogs and the debut of the Earl of Sandwich.

Seven-time winner of the Wine Spectator Award of Excellence, the popular fine-dining restaurant Fiore offers guests a wide variety of menu choices they can pair with a wine list containing up to 120 wines.

The casino includes more than 10,703 square-feet of non-smoking gaming space and the resort offers 891 non-smoking suites and hotel rooms.

Harrah’s Resort is owned by the Rincon Band of Luiseno Indians who govern a 6,000-acre reservation. Established in 1875, the Rincon Band is a sovereign government comprised of more than 500 members. The Rincon Tribe contributes significantly to the North County economy by purchasing local services and products, job creation, tax generation, and donations to regional non-profit entities.

The 2014 elected tribal council members are Chairman Bo Mazzetti, Vice Chairwoman Stephanie Spencer, and Council Members Steve Stallings, Laurie E. Gonzalez, and Frank Mazzetti, III.